Landing Page Analysis

Overall read

The page screams “free listing” and uses bold orange CTAs, but the structure is a maze of similar blocks. The hero is clear enough, yet the rest of the page over-relies on repeating grey panel sections and stacked points, which kills visual hierarchy after the fold. There’s a lot of text in Japanese and not enough micro-copy that makes the benefits instantly scannable. The CTA appears in the hero, and there are a few other CTAs scattered, but the journey to actually sign up is not crisply guided. Overall, it’s functional but not tight or persuasive enough to maximize conversions.

What’s working

• Clear price hook in the hero: “無料” prominently featured and a bright orange CTA.
• Repeated “ポイント” sections create a predictable information rhythm.
• Audience scope is briefly communicated (shops, classrooms, clinics) and benefits are listed.

What needs work

• Visual hierarchy is inconsistent across sections; grey panels mix with white backgrounds without clear emphasis, making it easy to miss key points.
• Heavy blocks of text in several sections slow comprehension; needs shorter sentences, more bullets, and scannable visuals.
• CTA density is low after the hero; users don’t get a clear, repeated signal to act as they scroll.
• Trust signals are weak or buried in the footer; not enough social proof or credibility badges near the conversion area.
• The page attempts to cover many use cases (industries, features) but fails to tailor messaging to a specific user persona in a single, crisp value proposition.

Bottom line: good basic structure and a strong value proposition on fear of cost, but the page should be re-segmented and simplified to improve readability and CTA momentum.