Landing Page Analysis

High-level roast coming in hot.

• The hero copy is visually strong but fails to clearly state what the “pregnancy bundles” actually include. Pregnant women want specifics fast: what’s included, how it helps them stay active, and how it protects mom and baby. Right now it reads generic: “Feel prepared through pregnancy with a physio by your side.” Not a strong value proposition for a bundle.
• The rest of the page feels patchy and oddly arranged in the screenshots. There’s a lot of whitespace, misaligned blocks, and content that seems buried (FAQ, team bios, nearest clinic search). This kills trust and makes the user wonder if the product is real.
• Credibility and social proof are scattered. You have team cards and a few sections, but nothing screams established expertise specific to pregnancy physio. Pregnant users need clear proof of safety, credentials, and real outcomes.
• CTAs are inconsistent and not clearly aligned with the product goal. A prominent “Book Now” in the hero is good, but after that it’s unclear where to take action or how the bundle purchasing works. The page should guide her through a simple, linear path from awareness to signup.
• Open Graph data is decent in tone, but the on-page content fails to deliver a concrete, scannable value proposition to surface in previews. The OG image/title/description should reflect tangible benefits (e.g., bundle inclusions, appointment flexibility).

Overall sentiment: good visuals, bad storytelling and architecture. You’re closer to “nice page” than to a high-converting pregnancy bundle page. Fix the clarity, the flow, and the trust signals and you’ll stop annoying visitors with vague promises.