campfireendurance.com

Landing Page Analysis

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66
Screenshot of campfireendurance.com
Generated on:
February 11, 2026
Score:
66/100
Audience:
Male and Female Triathletes age 18-50 in the American West
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Summary
Detailed Analysis
Page Sections
Open Graph

Summary:

72
Messaging
67
Readability
62
Structure
64
Actionability
78
Design
33
Credibility

Bold hero, big typography, and a clean white canvas that feels premium. The top nav and hero set a strong brand tone, but everything else fights for attention in a messy grab bag of sections. The main promise is a five-day camp to get faster, but the hero never clearly states what’s included, what you’ll do day-to-day, or how results are delivered. Copy length across sections is excessive in places, draining energy and hurting readability. CTAs are scattered (two big buttons near the bottom of the pricing area, a stay-in-touch signup, and even a sign-up form) which risks choice paralysis. The schedule and value sections feel like afterthoughts tucked far down the page, not a natural follow-through from the hero. Overall, you’re averaging good visuals with some serious usability gaps that will frustrate ambitious triathletes who want clarity, speed, and concrete outcomes.

Main Recommendations:
  • Make the main value prop crystal clear in 1 line above the fold: who you are, what you do, and the tangible outcomes for a triathlete. For example: “Five days of coach-led, race-ready training in Bend—personalized to your level, with daily workouts, nutrition guidance, and recovery.”
  • Introduce a single, prominent hero CTA above the fold (e.g., ‘Reserve My Spot’ or ‘View Full Schedule’) and keep CTAs visually distinct from body text. Avoid multiple, competing CTAs later in the page.
  • Re-sequence content so the schedule, inclusions, and pricing come immediately after the main hero. Replace or trim long paragraphs with scannable bullets and use concrete numbers (days, sessions, meals, coaching hours) to boost credibility and comprehension.
  • Tighten typography and spacing to improve readability: shorter paragraphs, broken lines, more subheads, and bullet lists where applicable. Align headings consistently (weight, size, and color) to reinforce hierarchy.
  • Fix Open Graph data (see Open Graph section) to improve social sharing and CTR on platforms like Facebook and LinkedIn.