wearemarketers.net
Landing Page Analysis
Ottieni il nostro piano d’azione per sviluppare influenza con il tuo brand, creare un pubblico per le tue idee e imparare a vendere prodotti e servizi nel
Summary:
OpenGraph feedback is separate from the page critique.
The page itself is loud and ambitious, but the core value proposition isn’t crystal clear at first glance. The hero headline is big and attention-grabbing, but it lacks a tight promise tailored to Marketing Freelancers. The site then floods you with modules, benefits, and social proof, which creates cognitive overload instead of a clean, single-path narrative. The cookie/privacy overlay (the white modal with long text) blocks the hero and CTA, killing momentum before a user can even decide. There are some solid design choices (bold typography, rounded cards, generous white space), but they’re overshadowed by overlay clutter and inconsistent section rhythm. In short: you’re selling a premium mastermind/course, but the messaging, audience targeting, and conversion path fight each other instead of guiding the freelancer audience clearly toward one primary action.
Key quick wins: sharpen the value prop for Marketing Freelancers, show a crisp one-line use case or outcome, reduce on-page friction from overlays, and establish a tighter, linear reading path from hero to CTA to benefits to proof.
- Clarify who the core buyer is in the opening statement (e.g., a Marketing Freelancer seeking brand authority and higher client leads). Use a single, crisp value proposition line above the fold.
- Move the cookie/privacy overlay out of the hero flow or replace it with a simpler, unobtrusive notice that doesn’t block the CTA for more than a moment.
- Establish a consistent reading path: hero headline → subheading with a concrete outcome → 3-4 bullet benefits (not a wall of text) → a single primary CTA.