Landing Page Analysis

Open Graph data is a weak gatekeeper for social shares. The title is descriptive but far too long for social feeds and will almost surely get truncated, which dilutes impact. The description is solid and boasts the big numbers, which is good, but it reads like a brochure paragraph rather than a hook. The attached image isn’t guaranteed to render cleanly in social previews (unknown resolution, potential branding gaps). There’s no visible note of OG tags in the snippet, which means Facebook/Twitter links could pull random data if meta tags aren’t set correctly. In short: the data exists, but it’s not optimized to maximize click-through on social channels your B2B buyers actually use. Fix the meta tags, tighten the copy, and push a branded, social-ready image. Bold branding and a concise hook will dramatically increase trailer-like impact when a Training Manager shares this page.

If you don’t fix this, your post previews will underperform compared to competitors who actually tune OG to a clear benefit and a strong visual cue.

On the image side, you should use a hero-style, on-brand graphic with legible text and a focal product shot, not a generic screenshot or cluttered collage. The title should be trimmed to around 60 characters and the description to around 140–155 characters for best readability across platforms. Ensure og:type, og:url, og:image, og:description, and twitter:x tags are all properly set. Also consider a versioned image for card-sized previews (Twitter) vs. large Facebook cards.