edu.in
Landing Page Analysis
Discover the MBA programs at Indira University's School of Business
Summary:
Overall verdict
The page looks premium and on-brand, but the value proposition is murky and the conversion hooks are buried in noise. The hero dominates the fold yet fails to clearly say what you’ll get or what outcome you’ll achieve. There are trust cues (logos, testimonials, awards) but they’re dispersed and not framed with scannable metrics. A lot of the layout feels deliberate, but the messaging and information architecture don’t guide a visitor toward applying. The result: strong aesthetics and credibility in pockets, but very weak clarity and CTA discipline that hurting conversions.
In short: killer visuals, messy storytelling. The page needs a single, crystal-clear value prop, tighter information hierarchy, and a one-voice CTA strategy that actually drives applications.
- Rewrite the hero to articulate a specific outcome and audience, then place one dominant, action-oriented CTA above the fold (e.g., 'Apply Now – MBA with global placements'). Remove or minimize the right-side 'Fill To Apply' panel which competes for attention.
- Streamline the information architecture: order sections so the value prop -> program options -> outcomes -> admissions flow is obvious. Use anchors in nav and consistent, scannable headings.
- Boost credibility with quantified social proof and clear contact policies: add average salary/placement stats near the hero, include real names and titles for testimonials, and surface a transparent contact path (phone, email, address) in the header/footer.