epark.jp
Landing Page Analysis
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Summary:
This is a bright, playful blast of color that tries to be friendly, but the copy and information flow are a mess. The hero screams a bold benefit (認知力UP！) but never clearly explains what EPARK actually does or who it’s for. Text in several sections is garbled or rendered as blocks of unreadable characters, making the core message invisible. Navigation feels cluttered because the hero and the first fold push a massive CTA while key benefits live in images rather than readable copy. The color palette and illustrations are energetic, which helps mood, but the page lacks concise, scannable value propositions, a logical progression, and credible proof. In short: visually engaging, but strategically failing to articulate the offer, audience, and next steps. You’re asking users to take a leap without giving them a clear reason or easy path to act.
Key wins are the bold orange CTA and the friendly, clean aesthetic, but they’re buried under unreadable blocks of text, inconsistent typography, and sections that don’t clearly build a single, coherent story. You need crisp copy, a visible value proposition, and a simple, trust-building flow before the user is asked to convert.
- Rewrite the hero with a crystal-clear value proposition and a single, concrete benefit in readable text (e.g., ‘EPARK helps you grow reservations with X – see a live demo’). Replace garbled blocks with legible copy.
- Restore a simple information hierarchy: headline, subhead, one supporting benefit line, then a single primary CTA. Ensure the CTA verb is action-driven and specific (e.g., ‘今すぐ開始’ with a concrete next step).
- Fill the page with scannable, readable copy and reduce reliance on decorative images for conveying core information. Add at least one visible preview or demo statement near the hero.