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The page leans on a strong, punchy hero idea but it fights with its own layout. big, bold headline on the left, a boxed form on the right, and a cookie banner that can’t stop crowding the view. Color contrast is decent, but content density is high for a first impression and the CTA intent isn’t crystal clear beyond “Request Demo.” The comparison table and “The AxisRooms Advantage” create a lot of surface-area clutter, which makes the value proposition feel diffuse. Overall, it shows promise, but the UX friction and lack of crisp targeting undermine persuasion.