Landing Page Analysis

This hero section is a momentum-killer dressed as a conversion device. The big campus photo, a floating white form on the right, and a row of flashy stats try to shout “trust us” at you, but they fight for attention instead of guiding action. The main value proposition is muddled by the juxtaposition of “Swarrnim Startup and Innovation University” with a generic placement claim. The CTA feels kind of tacked on: a big Submit button in purple, while the form fields scream for context. Below the fold, the page doubles down on a grid of program cards, recruiter logos, and banners that read like a catalog rather than a persuasive pathway to enrollment. Overall, it looks polished, but not purposeful. It tells you there are options, not why you should pick this university over the thousands of others. The consistency in CTAs is off (Submit vs Apply Now), and there’s no single, crystal-clear outcome the user should pursue in this moment.

What works well enough to keep: the visual hierarchy does push the hero forward, the numbers in the stat cards give quick social proof, and the recruiter logos at the bottom add a veneer of credibility. What kills it: lack of a tight, single-value promise, inconsistent CTAs, and content that feels more like a showroom than a decision-making funnel.