Landing Page Analysis

Calcora’s Chronological Age Calculator page is technically usable, but a conversion nightmare in disguise. The hero area is clear about the feature name, but it offers almost zero guidance on what you’ll actually get or why you should care. The form is compact and familiar (birth date inputs + a single Calculate button), which is good for familiarity, but there’s no quick preview or example result to set user expectations. Below the fold, the content heavy sections try to educate users about “chronological age” but read more like a textbook than a persuasive onboarding experience. The visuals are coherent enough to navigate, yet there’s a noticeable lack of trust signals (no testimonials, logos, or case studies), and the cookie/privacy banner at the bottom feels intrusive after you start reading. In short: the page is functional and technically solid, but aggressively under-optimized for motivation, credibility, and skimmability.

If you want real impact, you need to stop burying the value in walls of text and start guiding users toward a concrete outcome with social proof, crystal-clear benefits, and a perception of professionalism that goes beyond a decent color palette and a green CTA.