Landing Page Analysis

This page is shouting “Dealership opportunity” in brand-green, but the message never actually proves why a dealer should care or what they’re getting beyond vague perks. The hero feels visually strong, yet the core value proposition is muddled and buried in sections that copy-paste benefits rather than answering a dealer’s burning questions: what’s the exact offer, what’s the margin, and how easy is onboarding? The form experience is a mess—an intrusive modal and a long intake form that rifled through the content instead of guiding the user. The layout is ambitious, but the execution is inconsistent: some sections look polished, others feel like placeholders. If you’re targeting B2B dealers, you need crisp positioning, tangible benefits, and a frictionless path to inquiry. Right now, the page signals credibility sparingly and pushes the user into a heavy, multi-step interaction before you’ve earned their trust. The branding is solid, but the UX and messaging fail to convert without asking for a big commitment up front. You have the bones to be good, but you’re far from ready to scale dealer signups without a ruthless cleanup of value, trust signals, and flow.