Landing Page Analysis

Emirates DXB → ADD page roast

The page exists in brand-safe territory, but conversion-wise it’s a yawner. It looks polished and trustworthy, which is great for credibility, but the copy and the funnel momentum are painfully safe and undercooked. There’s no punchy value proposition to push a first-time flyer over the line, no obvious ultra-clear booking path above the fold, and trust signals beyond the logo feel thin. It’s not actively failing, but it’s missing the edge needed to turn interest into a booked ticket. The upside: a familiar, premium aesthetic that won’t turn away loyal customers. The downside: it doesn’t aggressively persuade, it’s too polite, and it doesn’t do enough to prove Emirates is the best choice for this DXB-ADD route. Overall, a page that could convert more with bolder positioning and a tighter funnel, but won’t scare away users who already trust the brand.

Takeaway: crank up clarity and speed to booking, inject evidence of value, and tighten the CTA hierarchy before someone else does.

Recommendations (high level):

• Make the main benefit crystal clear above the fold and pair it with a fast, obvious search/booking control.
• Add credible proof points (testimonials, awards, performance metrics) visible early on.
• Strengthen the tone with decisive, benefit-focused language and reduce any fluff that delays action.