Landing Page Analysis

The page is a booking tool dressed in Emirates branding, but it treats the traveler like an afterthought. The hero is a big chase for the search box, yet there’s zero brag about why Addis Ababa is worth flying Emirates to, or what you actually get beyond the seat map. Visuals feel safe but inert, copy is generic, and the user task (find a flight) is buried under a lot of global-nav noise. Performance-wise, it’s functional, but conversion-wise it underdelivers: there’s no crisp value prop, no explicit audience signal, and CTAs feel like an afterthought rather than a guided journey. Reads as a big corporate shell with a single action that’s easy to miss if you’re not already in “book a flight” mode. The page screams brand, not traveler-first clarity. There’s potential to turn this into a swift, confident booking experience, but right now it’s a decent tool with a lot of missed opportunities to accelerate decisions and trust.