Landing Page Analysis

Dublin Hidden Hearing shoots for trust and accessibility, but the cookie trap and cluttered page breathe the opposite of confidence. The hero is legible and the primary CTA (Book a FREE hearing test) is clear enough, yet the real user experience gets derailed the moment the cookie modal anchors itself front and center. That overlay blocks key information (address, phone, proof points) and turns an already delicate decision for health-conscious seniors into a game of “press I ACCEPT and hope I didn’t miss something.” The page signals credibility with a few Google Reviews blocks and a map, but the rest feels generic and under-optimized for an audience that needs crisp, reassuring, large-text content and a simple path to action. In short: it mostly communicates, but it does not convincingly reduce risk or friction for an older audience who values clarity, simplicity, and trust. The absence of a reduction in cognitive load (thanks to the heavy cookie banner, dense copy, and busy background) makes this feel more like a brochure than a trusted medical service. If the goal is to convert health-conscious seniors, you need bigger typography, shorter copy, explicit benefits, and an unobstructed route from first impression to booking.**