homeserviceacademy.co
Landing Page Analysis
Home Service Academy was created by our team to help you build a remote home cleaning business, ditch your 9-5, and earn life-changing income.
Summary:
this about page cloaks its real offer behind a generic mission and a hero that says OUR STORY rather than telling you what you’ll actually get. visually it alternates bright orange blocks with navy areas, which is loud but not cohesive, and the hierarchy doesn’t steer a first-time visitor toward a clear outcome. you’re aiming at people who want to start a remote cleaning business, yet the page never immediately answers: what do i get, how quickly, and what’s the cost? the founders section helps credibility only if there’s proof of results, but we don’t see concrete program details, pricing, or a concrete path. on mobile the composition feels cramped and the shapes look like decorative texture more than a strategic layout. overall it communicates branding more than a concrete, actionable promise for a novice trying to escape a 9-5.
prospects want a crisp value prop, a simple next step, and believable proof; this page keeps stalling on all three.
left with more questions than answers, you’ll convert fewer curious visitors into signups unless you tighten the promise, reduce the visual chaos, and foreground a clear path to revenue.
- Add a crystal-clear hero proposition under OUR STORY. Try a concise subheadline like: 'Learn to start a remote home cleaning business in 60 days with step-by-step training, templates, and support.' Pair with a single, prominent CTA such as 'Get Started Now' above the fold.
- Flatten and harmonize the visual rhythm. Use a consistent grid, reduce overlapping shapes, and ensure the orange blocks don’t overpower the copy. Establish a visual hierarchy that guides the eye from headline to subhead to CTA in 2–3 seconds.
- Pair credibility with clarity. Introduce a short bulleted benefits section (what you’ll learn, what you’ll achieve, and realistic outcomes). Add 2–3 concrete proof points (average revenue, time to first client, or a success story) and ensure pricing or program outline is easily findable from the hero.
- Ensure the content is clearly tailored to aspiring remote-cleaning business owners: include explicit audience mentions (e.g., 'new cleaners,' 'frustrated 9-5ers'), and tailor tone to a beginner—avoid industry jargon in the first screen.
- No more long, wall-of-text paragraphs in the hero area. Break blocks into scannable chunks with shorter sentences and 1–2 line bullets where possible.