logo.dk
Landing Page Analysis
Jeg har designet logo for 400+ brands og virksomheder
Summary:
Big, clean aesthetic, but it’s missing a clear action plan for a B2B buyer.
The hero is visually strong with a serif headline that says the service directly, but after that you’re thrown into a wall of client logos and long Danish paragraphs. There’s almost no immediate CTA in the header or hero, so a decision-maker isn’t guided on what to do next. The copy leans into process (define value proposition, three concepts, three-pronged approach, guarantee, and contact) which is good, but it’s buried under several paragraphs and a cluttered hero area. The grid of logos builds credibility, but without contextual case studies or sample concepts, it feels more like “we’ve done work” than “here’s the tangible result you’ll get.” The cookie banner across every screenshot is a constant distraction and drags down perceived credibility. Open Graph data is weak: the page is titled “Logo” and the meta description is generic, which hurts social proof when shared. The provided image (the Danish factory logo) is a decent hero asset, but it’s not leveraged in the OG or hero visuals to reinforce the core value. Overall: credible but functionally unfocused for B2B buyers who want a concrete process, concrete samples, and a clear next-step CTA.
- Add a strong, visible CTA in the hero area (e.g., 'Get three logo concepts for your brand' or 'Book a free logo briefing'). Place a primary CTA after the headline, with a secondary CTA leading to a portfolio or case studies.
- Streamline the hero copy into scannable bullets or a short 3-step value proposition (problem, approach, result) and add a visible demo/portfolio thumbnail or slider showing 3 concept previews.
- Introduce contextual proof near the hero: a one-line stat (e.g., '400+ brands designed for B2B'), a quick case snippet, or 2–3 client logos with short captions to illustrate outcomes rather than just logos.
- Rework the Open Graph data: use a descriptive OG title and a compelling description that mirrors the page copy (e.g., 'Logo design for 400+ brands — three concepts, guarantee, and a results-driven process'). Use the attached image as OG image or as part of a hero image optimized for social sharing.