extramarks.com
Landing Page Analysis
Empower your school with Extramarks' comprehensive digital learning-teaching solutions. Leverage technology & pedagogy to deliver quality education & prepare students for the future.
63
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Summary:
68
Messaging
72
Readability
64
Structure
52
Actionability
63
Design
38
Credibility
The page screams brand energy with a bold orange header and big, colorful visuals, but the messaging is all over the place. It hops from a dramatic hero line to a grid of feature tiles to a blue stat-focused section, then into product cards. It tries to look modern and friendly but ends up confusing the value proposition and the target audience. Visuals win attention, but copy readability and CTA clarity suffer as a result. The Open Graph data, when assessed, is an afterthought rather than a lever to drive clicks, which compounds the problem on social shares.
Main Recommendations:
- Unify the core value proposition across sections so the first screen communicates who the product is for and what problem it solves in 3 seconds.
- Streamline CTA strategy: pick 1 primary CTA per screen and ensure it’s visually dominant and clearly action-oriented (e.g., 1 main button per hero, with secondary actions faded).