optikscheere.de
Landing Page Analysis
Optik Scheere – Seit über 40 Jahren in Erding und Umgebung. Fachkundige Beratung, Brillen, Kontaktlinsen, Sehtests und Myopie-Management. Über 1200 Fassungen
Summary:
Fortune-cookie UX disaster wrapped in teal.
The site looks polished at first glance, but the moment you try to actually use it you hit a wall: intrusive cookie banners blanket content, a hero that doesn’t clearly say what you actually buy or do, and navigation that hides behind a hamburger. The grid sometimes lines up, sometimes doesn’t, and mobile breakpoints feel like afterthoughts. Trust signals exist but aren’t prominent enough to calm suspicion. Overall, the branding is inconsistent and the messaging never earns the right to follow the user through the funnel.
If you want people to book, buy, or stay, you need a clear promise, scannable content, and a content flow that guides them—not a circus of overlays and vague CTAs.
- Cut the cookie overlay to a single, accessible modal that doesn’t block the fold; ensure you can dismiss it and still see essential content.
- Rewrite the hero to communicate an immediate, concrete value proposition (e.g., the key service, benefit, and a strong single CTA).
- Consolidate navigation and bring the most important CTAs into view—after each section or in a sticky header—so users can act without hunting.
- Audit typography and contrast so headings and body copy are clearly readable on all devices; avoid excessive uppercase and overly long paragraphs.
- Consolidate trust signals (testimonials, certifications) in a dedicated, prominent area rather than scattered logos and small print.
- Define a precise target audience in the value proposition and tailor examples/use cases accordingly.