x20.io
Landing Page Analysis
Learn how ChatGPT, Google Gemini, and Google AI actually pick which local businesses to recommend, and the specific signals that move you from “generic option” to “obvious first choice” when customers
Summary:
Open Graph feedback is decent but not perfect.
The OG title, “FREE GUIDE: The Local AI Search Playbook,” mirrors the on-page offer pretty well, which helps CTR. The description is descriptive and promises concrete benefits (how AI signals move a business from generic to obvious first choice), which aligns with a local-business audience that wants tangible rankings and recommendations. Where it falls short: the image (the speaker on stage) doesn’t visually communicate a guide, playbook, or local AI ranking benefits, so it may not signal the exact value your page delivers. This misalignment can hurt click-through accuracy and perceived relevance. Consider replacing the image with the actual playbook cover or a clean, benefit-focused visual that shows the guide or a local business context. Also, ensure the OG image and description are up to date with the hero’s strongest value proposition to avoid confusion and maximize alignment across channels.
Recommendations: 1) Use the playbook cover or a clear, benefit-led image that matches the hero copy. 2) Keep the OG description tight and benefit-focused, mirroring the on-page messaging. 3) Test multiple OG images (playbook cover, local storefront, or a simple graphic with the title) to maximize CTR.
- Use the playbook cover or a benefit-focused image that clearly represents local AI ranking for businesses.
- Tighten OG description to quantify outcomes (e.g., “rank higher in local AI recommendations, increase local leads”).
- Test alternate OG images and include branding for recognition and trust.