althara.it
Landing Page Analysis
CERCHI UN ORTOPEDICO A PRATO?
Summary:
The page looks like a fresh, healthcare-y design with big typography and bold blocks, which is good for grabbing attention. The hero immediately tells you who it’s for and what to do: “CERCHI UN ORTOPEDICO A PRATO? Prenota oggi la tua visita ortopedica.” The right-side image and rounded card shapes feel friendly, not clinical. But that. is. basically. it. The value proposition is clear but surface-level: you’re promising quick ortho visits and a personalized pathway, yet there’s no crisp, benefit-focused promise beyond “visit ortopedico.” There are multiple sections that feel like marketing blocks without a clean, single conversion path. Trust signals are sparse (no strong patient testimonials upfront, no doctor credentials in the hero), and the long-form content below is a jumble of bullets, quotes, and forms that can overwhelm someone in pain who just wants to book. The bottom looks crowded with forms and FAQ, which can dilute urgency. Overall, it’s visually strong and on-brand, but the user flow, credibility signals, and benefit explanations need sharpening to actually move a patient to book a visit without friction.
- Make the core value proposition crystal clear in one sentence above the fold: e.g., 'Visite ortopediche rapide a Prato con diagnostica precisa e riabilitazione mirata—prenota ora.'
- Add a trust section in the hero area: doctor credentials, years of experience, patient testimonials, and a visible, verifiable contact method.
- Create a single, prominent primary CTA on the hero ('Prenota ora') and ensure it remains visible as the user scrolls; limit CTAs on the hero to one primary + one secondary.
- Streamline the benefits in the hero: translate bullets into 3 concrete patient outcomes (pain relief timeline, faster diagnosis, tailored rehabilitation).
- Reduce cognitive load below the fold: move the FAQ and multiple form fields to later steps or a dedicated page; keep the form shorter with progressive disclosure.