Landing Page Analysis

Open Graph data needs a severe tune-up if you want retailers to click. The current OG title is a safe carryover from the page name, but it doesn’t speak to the pains of a Retail Manager (time, cost, turnover). The description reads generic and doesn’t sell why Head Start Recruitment’s plan matters for a store—no concrete benefit or KPI told. The attached image is branded, but it’s a card design not clearly tied to retail context or the “plan” offer, and it risks cropping badly on some feeds. In short: the OG shows brand color and a card, but it does not convincingly promise faster hires, lower costs, or flexible staffing for a retail environment. It also lacks accessibility hooks (alt text) and a proven social proof cue. If you want real engagement, you need retailer-focused language, a stronger value proposition, and an OG image that communicates tangible benefits at a glance. Fix the alignment with the hero, tighten the messaging, and use an optimal image size to avoid cropping.