sportchek.ca
Landing Page Analysis
Shop for sneakers, running shoes, outdoor gear & more at Sport Chek. Get everything you need for your active lifestyle delivered the same day to your doorstep with Doordash.
Summary:
Open Graph data is a letdown, and it drags the whole page down before anyone even lands on it.
The OG title is generic and woefully uninspired for a leading sports retailer – it reads more like an SEO filler line than a value proposition. The OG description mentions Doordash delivery, which is misaligned with Sport Chek’s brand and the page’s merchandising focus; that inconsistency creates confusion and erodes trust before users even click. Even worse, there is no OG image reported, so when this page is shared on social, the card will be blank or default, crushing click-through power. In short: the metadata is a missed opportunity, a credibility hit, and a conversion blocker all at once. Fixing metadata should be the first on the list before tuning the on-page visuals or promos.
What to fix immediately: replace the generic title with something branded and benefit-driven, correct or remove the Doordash reference unless it’s actually a Doordash-only promo, and add a strong OG image (brand logo + hero shot) sized for social cards.
- Rewrite the OG title to include Sport Chek branding and a clear value proposition (e.g., "Sport Chek: Canada’s Home for Jackets, Shoes & Sporting Gear").
- Fix the OG description to reflect actual offerings and delivery options (avoid unrelated third-party services unless truly part of the value prop).
- Add a high-quality OG image (branded hero or product collage) and ensure og:image is specified with proper dimensions (1200x630 recommended).