Landing Page Analysis

Bold visuals, weak throughline.

The split layout is visually striking, but the page does not give Gen Z students a clear reason to care or to take action. The left side is a login gate that feels like a forced entry rather than a welcome, which kills early trust and onboarding momentum. The right side’s dreamy gradient and the small prompt card “Ask Lovable to build your blog” look cool, but they’re not tied to a believable benefit or a concrete next step. There’s no strong value proposition, no precise audience statement, and no scannable hero copy. It reads as a generic SaaS login screen with fancy art, not a student-friendly, outcome-focused entry point. If Lovable really helps students build stuff via chat, that promise isn’t visible in the page copy, the CTA is muddled, and proof is missing. The Open Graph data hints at the promise, but the on-page experience doesn’t echo it.

To fix: reframe the hero around a crisp value prop, show a concrete example/use-case for students, and replace the login-first flow with a simple signup/try demo flow. Make the right-hand gradient feel like a product demo, not mere eye candy, and give users a clear, single primary CTA with social proof and a quick preview.