extramarks.com
Landing Page Analysis
Get ready to excel with our student solutions - a curated collection of offering and study facilities to meet every student's needs. Unlock success and achieve your academic goals
Summary:
The page looks friendly thanks to the bright brand color and friendly illustrations, but the messaging is all over the place. The hero yells “Your learning adventure starts here” without a crisp, single value proposition to anchor the visitor. Beneath that, you’ve got a grab-bag of features (Live Classes, Flexi Institute, Self Study) that feel more like a catalog than a cohesive offering. The navigation hints at K-12, JEE, NEET, but there’s no thread tying those audiences to a concrete benefit or outcome. The layout is visually pleasant, but sections fight for attention rather than building a clear path to action. Overall, you’re advertising a big platform without a single, persuasive narrative and a consistent CTA rhythm. If the goal is conversions, you need a more direct promise, a dominant hero CTA, and a tighter journey from first impression to sign-up.
- Unify the hero message around one primary benefit and audience (e.g., "Personalized learning for K-12, JEE, and NEET with one platform"). Add a single, unmistakable primary CTA in the hero (e.g., “Get Started Free”).
- Create a clear conversion path: one primary CTA per screen section, and a consistent secondary benefit line that reinforces the main value prop.
- Align the secondary pages (Wall of trust, Awards, etc.) with the hero’s promise so the visitor feels a cohesive story as they scroll, not a random set of features.