com.au
Landing Page Analysis
Capital Move is a premium moving company in Perth. As licensed & insured removalists, we specialize in local, last-minute, and interstate relocations. Get your free quote today.
Summary:
The landing page for Perth Removalists offers a robust approach to communicate their value, clearly showcasing services and pricing options. The text is straightforward, detailing a four-step moving process and transparent pricing, which adds credibility. However, the design could use better refinement and visual appeal.
The hero section grabs attention with a free quote form and bold headings, but the visual hierarchy is weak, potentially causing skimming without engagement. The colors are bland, failing to evoke a strong brand identity or emotional response. Social proof elements, like customer testimonials and service icons, are well-placed but lack visual emphasis. The tone is largely consistent and professional, yet it could do with a little personality to stand out. CTAs are action-oriented but are a bit repetitive, adding unnecessary clutter.
Overall, the page functions but feels generic. Improving the design coherence and infusing a bit more personality into the text could enhance user engagement and conversion rates.
- Sharpen the visual hierarchy to make key information pop, especially in the hero section.
- Introduce more engaging colors to reflect brand identity and create emotional impact.
- Vary CTAs to reduce repetition and clutter; ensure each is clearly distinct.