calm.com

Landing Page Analysis

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91
Screenshot of calm.com
Generated on:
November 19, 2025
Score:
91/100
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Summary
Detailed Analysis
Page Sections
Open Graph
AB Testing

Summary:

80
Messaging
90
Readability
80
Structure
85
Actionability
85
Design
100
Credibility

The landing page is visually appealing with a color scheme that evokes calmness and tranquility, aligning well with its product offering. The content is concise, but there's a clear flow from one section to the next. The CTAs are prominent and well-placed, guiding the user effectively to take action. However, the messaging could be improved by clearly defining the target audience and benefits upfront. The value proposition is somewhat effective but lacks specificity. The design is consistent, but navigation could use better differentiation between headings to improve readability. Overall, a solid execution, but there's room for improvement in messaging clarity and audience targeting.

Main Recommendations:
  • Enhance the value proposition to be more specific and benefit-driven.
  • Improve navigation clarity by differentiating headings more clearly.