Landing Page Analysis

The landing page has a decent layout but struggles to immediately capture interest. The hero section tries to come off strong with business savings claims but is set back by lack of specifics. The main value proposition is not clearly delivered upfront, and it fails to directly address Travel Management Companies, the supposed audience. The text is somewhat straightforward yet lacks engaging calls to action and vibrant design, which can lead to a not-so-exciting first impression. Structure wise, the page is neatly organized but doesn't make critical information pop, leading to a vague user experience in pinpointing what matters most quickly. Social proof is decently shown with case studies, but the consistency in design elements feels somewhat lacking. Overall, the copy misses the punch, design feels a bit bland, and strong CTAs are buried, impacting conversion efficiency.