Landing Page Analysis

The landing page does a decent job explaining the services and targeting its audience. The hero section is clear with a straightforward call to action, but the design lacks a modern aesthetic and feels a bit boring. The use of images depicting actual water damage is effective, but the long blocks of text discourage engagement. The CTA, while present, could be more visually prominent and strategically placed to capture user attention more effectively. The social proof elements could be stronger—you have testimonials, but more client logos or badges might bolster credibility. Navigation feels straightforward but could use more distinctive headings.