Landing Page Analysis

The landing page does a decent job of presenting the core service—tax returns with ease. The visual hierarchy is reasonably clear, thanks to bold headings and a straightforward use of contrasting colors. However, the page struggles with information density and clutter, especially in the sections that explain the service's steps and benefits. The testimonials and ratings are a strong point, adding credibility. Still, the text is sometimes too lengthy and could benefit from further simplification to enhance readability. The CTAs are visible but lack emphasis and urgency, which could impede user action.