flipkart.com

Landing Page Analysis

52
Screenshot of flipkart.com
Generated on:
September 17, 2025
Score:
52/100
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Summary
Detailed Analysis
Page Sections
Open Graph
AB Testing

Summary:

40
Messaging
50
Readability
45
Structure
30
Actionability
35
Design
100
Credibility

Cluttered Design: The page layout feels overly congested, making it a struggle to focus on the main content. Images, prices, and products are jumbled together with little breathing room.

Lack of Hierarchy: There is a visible absence of a clear visual hierarchy, making it challenging to discern what's important at first glance. Differentiating between main offers, deals, and regular items should be easier than this.

Overwhelming Offers: The barrage of deals and offers without a clear standout dilutes the impact. Everything screams for attention, so nothing actually does.

Limited Messaging: The value proposition is unclear, and it's difficult to grasp exactly what sets this apart. It feels like a missed opportunity to connect with customers through precise copy targeting their needs.

Consistency Issues: Inconsistencies between colors and font sizes lead to a chaotic, unprofessional appearance that undermines brand credibility.

Main Recommendations:
  • Simplify the layout to create breathing space for elements.
  • Establish a clear visual hierarchy by adjusting font sizes and weights.
  • Highlight major deals with bolder elements or colors to draw attention.
  • Revise copy to clarify the value proposition and connect with the target audience.