mattkealey.com

Landing Page Analysis

Custom websites for small businesses in Chatham. Freelance web designer helping businesses grow online with striking, user-friendly designs.

78
Screenshot of mattkealey.com
Generated on:
September 1, 2025
Score:
78/100
Audience:
B2B, Local Businesses, Service-Based Businesses
Share on:
Summary
Detailed Analysis
Page Sections
Open Graph
AB Testing

Summary:

75
Messaging
85
Readability
80
Structure
70
Actionability
75
Design
60
Credibility

The landing page demonstrates a clear focus on B2B clients in the Chatham area, with a strong emphasis on rapid web design services. The consistent black theme creates a professional atmosphere, but it could feel a bit too dark and disengaging for some users. The hero section effectively communicates the main offer but could still use a more explicit value proposition to enhance clarity. The choice to emphasize local focus is smart, but more specific examples or testimonials from local businesses could strengthen this aspect. The Featured Projects section gives a glimpse into past work, yet lacks depth in demonstrating the success of these projects. Additionally, the lack of proper Open Graph data severely impacts social sharing and discoverability. Overall, while the core messaging is present, there are opportunities to refine the design and content to better engage and convert potential clients.

Main Recommendations:
  • Enhance the value proposition in the hero section with specific details about benefits.
  • Add client testimonials or case studies from local businesses to reinforce credibility.
  • Improve Open Graph data for better social media sharing and visibility.