annkroeker.com

Landing Page Analysis

I’m Ann Kroeker—writing coach, author, speaker, and host of the Ann Kroeker, Writing Coach podcast. Whether you seek one-on-one guidance, a focused program or course, or the support of my platform mem

69
Screenshot of annkroeker.com
Generated on:
July 8, 2025
Score:
69/100
Audience:
writers, aspiring authors
Share on:
Summary
Detailed Analysis
Page Sections
Open Graph
AB Testing

Summary:

60
Messaging
60
Readability
75
Structure
50
Actionability
70
Design
80
Credibility

The landing page for Ann Kroeker presents a professional and inviting space for writers seeking guidance. The use of color is consistent, providing a calming effect, but it lacks some vibrancy to catch the eye, especially in CTAs, which blend into the rest of the content, failing to stand out. While the messaging is clear, it could benefit from being more concise and direct; there’s a bit of information overload that might deter some users. The value proposition is strong, though somewhat buried, reducing its initial impact. The layout is clean and well-organized with effective use of whitespace, yet certain sections feel a little monotonous, lacking dynamic visual elements that could enhance engagement. Credibility is enhanced by testimonials and featured publication logos, but there’s room for more distinctive branding that showcases unique selling points earlier on the page. Overall, the website delivers a reliable message but doesn't immediately grab attention.

Main Recommendations:
  • Enhance CTA visibility by using a contrasting color and larger font size to draw more attention.
  • Simplify the messaging by shortening paragraphs and using bullet points for quick reading.
  • Highlight unique selling points earlier in the page to capture attention immediately.