vd.ch

Landing Page Analysis

Informations officielles, présentation de l'institution (pouvoirs législatif, exécutif et judiciaire), informations thématiques et de l'administration cantonale vaudoise.

65
Screenshot of vd.ch
Generated on:
May 28, 2025
Score:
65/100
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Summary
Detailed Analysis
Page Sections
Open Graph
AB Testing

Summary:

55
Messaging
60
Readability
60
Structure
45
Actionability
70
Design
80
Credibility

The page is visually straightforward and functional but lacks engagement and flair. Design elements like color schemes are consistent, creating a cohesive look, although the page could benefit from more contrast to highlight key items. Readability suffers a bit due to dense blocks of text and a lack of key formatting elements like bullet points and headings that would improve the overall scannability. Messaging isn't particularly captivating, failing to clearly connect with the target audience on an emotional level. Actionability is weak with CTAs buried in content rather than standing out prominently. Credibility is solid given the notable display of official government content, but the page is still somewhat pedestrian and could easily benefit from more dynamic content displays.

Main Recommendations:
  • Enhance CTA visibility with contrasting colors and positioning.
  • Simplify text using bullet points and highlight key information.
  • Add engaging visuals or icons to break text monotony.