clever-funding.de

Landing Page Analysis

Erfahre, welche Fristen für die Forschungszulage gelten und bis wann du sie für 2025, 2026 & Co. beantragen musst. Jetzt informieren! ✅

59
Screenshot of clever-funding.de
Generated on:
February 17, 2025
Score:
59/100
Audience:
B2B tech founders and CEOs
Share on:
Summary
Detailed Analysis
Page Sections
Open Graph
AB Testing

Summary:

55
Messaging
50
Readability
70
Structure
55
Actionability
60
Design
45
Credibility

The landing page attempts to provide a comprehensive overview of timelines for research allowances, yet it struggles with some fundamental issues. The messaging, while detailed, wades through a sea of text that can overwhelm the reader, especially when clarity should be key. The text-heavy nature without breaks or summaries damages readability significantly, making it easy for eyes to glaze over. While the intent is educational, the tone could engage more actively with its target B2B audience by cutting the clutter.

Design is an area that dramatically needs attention; it features a bland, largely monotone palette which stifles the more critical elements of the page from being noticeable. The use of consistent fonts is commendable, though it leads to a "walled" effect where every part seems to be shouting equally, harming visual hierarchy. The foremost CTA, highlighted in orange, does stand out from the background; however, its placement at the end of the page asks too much patience from the user.

In terms of structure, headings do offer some navigational support, but the overall reading flow suffers due to redundant sidebars and extensive lists that break continuity. Actionability is sacrificed on the altar of excessive related content, inadvertently sidelining business goals. There's minimal use of social proof indicators that could bolster credibility for new visitors. Overall, though the page is dense with information, a refined approach focusing on urgency and accessibility could vastly improve conversion rates.

Main Recommendations:
  • Revamp the design with contrasting colors to make important information and CTAs stand out.
  • Simplify the text by breaking it down into shorter paragraphs and bullet points.
  • Enhance the use of headings and subheadings for better navigation and readability.
  • Integrate more compelling social proof elements to increase trust.
  • Consider optimizing the CTA placement to catch users when they have everything they need to act.