bund.de

Landing Page Analysis

Mehrsprachiges Portal des Bundesgesundheitsministeriums zum Thema Migration und Gesundheit. Hier finden Sie Informationen in über 40 Sprachen.

72
Screenshot of bund.de
Generated on:
February 4, 2025
Score:
72/100
Audience:
Behörden die fremdsprachiges Infomaterial zum Thema Gesundheit suchen, personen die fremdsprachiges Infomaterial zum Thema Gesundheit suchen
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Summary
Detailed Analysis
Page Sections
Open Graph
AB Testing

Summary:

65
Messaging
70
Readability
65
Structure
50
Actionability
60
Design
100
Credibility

The landing page has some solid elements but lacks clarity and cohesion in a few areas. The cookie consent pop-up is highly intrusive, repeatedly obstructing the view and distracting users from engaging with the actual content. The layout is somewhat overwhelming and lacks focus, making navigation cumbersome. The information is presented in a very formal manner, which fits a government site, but might alienate some users seeking quick information. The color scheme and typography contribute to readability but could be more engaging and aligned with modern design trends to enhance user retention. The credibility is fairly strong due to the established nature of the site, but the recurring cookie pop-up might diminish user trust a little. Overall, while the site exudes formality and recognition, it could benefit greatly from a more action-focused approach and a less intrusive interface.

Main Recommendations:
  • Simplify the cookie consent pop-up or make it less intrusive.
  • Improve the visual hierarchy by emphasizing headlines and subheadlines more prominently.
  • Streamline the layout to prevent it from seeming cluttered.