checkatrade.com

Landing Page Analysis

38
Screenshot of checkatrade.com
Generated on:
February 4, 2025
Score:
38/100
Audience:
People in worcester looking for roofing services
Share on:
Summary
Detailed Analysis
Page Sections
Open Graph
AB Testing

Summary:

20
Messaging
50
Readability
30
Structure
35
Actionability
35
Design
50
Credibility

The landing page currently serves as a security check and verification step, which is designed to protect the website from unauthorized access and bots. While necessary, this page doesn't offer much in terms of design or user engagement because its primary purpose is functional. The design is extremely basic, with minimal information and visual elements, which can create a dull user experience right from the start. The simplicity is both an advantage for clarity and a disadvantage for user engagement. It misses opportunities to reassure users with brand identity or additional information while they're waiting.

Main Recommendations:
  • Incorporate branding elements like logos or colors to align with the main site.
  • Add a short message explaining why this step is essential for user security.
  • Include a progress indicator to show it's part of a brief process.