sumsub.com

Landing Page Analysis

Sumsub - Identity verification platform to secure the whole user journey ✔️Verify users, businesses or transactions, all while managing cases and deterring fraud ✔️ Highest pass rates ✔️2500+ clients ✔️Book a free demo now!

73
Screenshot of sumsub.com
Generated on:
February 3, 2025
Score:
73/100
Audience:
industries that need identity verification and fraud prevention solutions (fintech, igaming, trading, crypto, transportation, marketplaces)
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Summary
Detailed Analysis
Page Sections
Open Graph
AB Testing

Summary:

60
Messaging
68
Readability
72
Structure
60
Actionability
60
Design
100
Credibility

The landing page attempts to create a modern and engaging experience, but there are several missteps that need addressing. The cookie banner is overwhelming and appears prominently across multiple views, creating a significant distraction. The messaging is somewhat clear but lacks specificity and punchiness for a highly competitive industry. The design has potential, with some decent visual hierarchy, yet it feels a bit cramped and monotonous due to overuse of similar colors and limited differentiation in headings. While visually clean, it might benefit from more engaging imagery or playful elements to break the monotony and catch the viewer's eye. The CTAs are there, but they don't stand out enough, possibly blending too seamlessly into the design. On a positive note, the webpage appears professional and sharply executes a modern look, thanks to a simple, sleek color palette and typography.

Main Recommendations:
  • Improve CTA visibility and action-oriented language.
  • Reduce the intrusiveness of the cookie pop-up for better engagement.
  • Enhance differentiation between sections with varied headings and imagery.