Landing Page Analysis

The landing page strongly markets to quilting enthusiasts, using bright visuals and multiple pop-ups promising discounts. However, the excessive pop-ups obstruct user experience, especially for an older demographic that might find them overwhelming. The CTAs are clear with promises of savings but could be more distinct. The design is cohesive with a pleasant color scheme, yet the layout doesn't fully capitalize on visual hierarchy. Texts are generally simple, aligning with the target audience. Some sections could benefit from clearer structure and navigation indicators.